CAPABILITES & SERVICES

CREATIVE STRATEGY

Dedra specializes in creative strategy for campaigns and events, crafting immersive brand experiences with lasting impact. With a background in experiential marketing, talent relations, and brand strategy, she brings a dynamic approach to concept development, audience engagement, and storytelling. From high-profile activations to bespoke cultural moments, she translates brand narratives into visually compelling, strategically sound experiences. Her expertise spans creative direction, event design, and multi-channel campaign execution, ensuring each project resonates with its audience while delivering measurable results.

EXPERIENTIAL EVENT PRODUCTION

Dedra specializes in experiential event production, bringing concepts to life through seamless execution and innovative design. With a keen eye for detail and a deep understanding of audience engagement, she transforms spaces into interactive brand experiences that captivate and inspire. From large-scale award shows to intimate activations, she manages end-to-end production, overseeing logistics, vendor coordination, and on-site operations to ensure flawless delivery. Her expertise lies in curating sensory-driven environments that tell a story and forge meaningful connections between brands and their audiences.

ENTERTAINMENT MARKETING

Dedra brings a powerful point of view to crafting culturally resonant campaigns that connect brands, talent, and audiences in meaningful ways. With expertise in talent relations, music programming, and brand partnerships, she develops strategies that amplify storytelling across digital, live, and experiential platforms. From award shows to content-driven activations, she navigates the intersection of entertainment and consumer engagement, leveraging trends and insights to drive impact. Whether building brand affinity through artist collaborations or producing buzzworthy moments, she ensures every touchpoint is immersive, authentic, and strategically aligned.